Adverity Raises $120 Million in Series D

by Kay Aloha Villamor in August 18th, 2021

Adverity, the rapidly growing marketing analytics platform, announced it has closed a $120 Million Series D financing round led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating in the round.

Adverity’s mission is to transform marketing performance through intelligent data-driven insights.

Company: Adverity GmbH

Raised: $120.0M

Round: Series D

Funding Month: August 2021

Lead Investors: SoftBank Vision Fund 2

Additional Investors: Sapphire Ventures 

Software Category: marketing analytics platform 

Company Website: https://www.adverity.com

About the Company: Adverity is the intelligent data and analytics platform that enables marketing, sales, and e-commerce teams to make insights-driven decisions faster and easier. By transforming siloed data into actionable insight. Adverity makes demonstrating the return on investment across channel spend simple and reduces the time-to-value from your data. With automated data integration from hundreds of sources, Adverity delivers a single view of marketing, sales, and e-commerce performance across your entire business. 

Source: https://www.businesswire.com/news/home/20210816005420/en/Adverity-Secures-120M-From-SoftBank-Vision-Fund-2-as-Demand-for-Marketing-Analytics-Booms

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