Adverity, the rapidly growing marketing analytics platform, announced it has closed a $120 Million Series D financing round led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating in the round.
Adverity’s mission is to transform marketing performance through intelligent data-driven insights.
Company: Adverity GmbH
Raised: $120.0M
Round: Series D
Funding Month: August 2021
Lead Investors: SoftBank Vision Fund 2
Additional Investors: Sapphire Ventures
Software Category: marketing analytics platform
Company Website: https://www.adverity.com
About the Company: Adverity is the intelligent data and analytics platform that enables marketing, sales, and e-commerce teams to make insights-driven decisions faster and easier. By transforming siloed data into actionable insight. Adverity makes demonstrating the return on investment across channel spend simple and reduces the time-to-value from your data. With automated data integration from hundreds of sources, Adverity delivers a single view of marketing, sales, and e-commerce performance across your entire business.
Source: https://www.businesswire.com/news/home/20210816005420/en/Adverity-Secures-120M-From-SoftBank-Vision-Fund-2-as-Demand-for-Marketing-Analytics-Booms