Adverank, a Zionsville, IN-based AdTech startup that developed a software platform to boost pay-per-click (PPC) advertising in the self-storage industry, secured $1 million in seed funding for its tech-enabled advertising platform.
The investment comes from AVAD Capital, and the funds will be used, to further refine the platform in preparation for a later Series A round.
“Adverank was born from internal software developed to serve our customers in the self-storage industry,” CEO Jason Zickler stated. “Our goal was to help our customers increase occupancy by customizing their PPC spending daily, if necessary. By utilizing point of sale data, we collect nearly real-time information, and our software provides recommendations based on PPC results. We have successfully increased occupancy and value for our clients, while reducing wasteful PPC spending.”
Adverank has already served over 60 million ads on behalf of more than 125 facilities, approaching 10 million rentable square feet and more than 50,000 units.
The startup executives expect to launch a Series A round within 12 months to fund the expansion of the platform to other commercial real estate properties.
Company: Adverank, LLC
Round: Seed Round
Funding Month: January 2023
Lead Investors: AVAD Capital
Company Website: https://www.adverank.com/
Software Category: Self-Storage Software
About the Company: Adverank is a tech-enabled ad management platform developed by experts in digital advertising, along with feedback from top operators in the self-storage industry. Adverank’s proprietary algorithms analyze operators’ property management system data and PPC spending across multiple locations within a portfolio to make daily PPC recommendations via a mobile-enabled dashboard to impact occupancy by individual location, geographic region, or portfolio-wide. Customers also have access to social media advertising services provided by Adverank, utilizing its Social Boost™ features to capture new customers who may not be actively searching for storage but do exhibit interests and behaviors well-matched to storage. Its SocialBoosts are designed to influence potential customers who may not be actively searching for storage but have an associated need.