Accord Raises $10 Million in Series A Funding  

by Kay Aloha Villamor in January 27th, 2023

Accord, a San Francisco, CA-based collaboration platform designed to support business-to-business (B2B) sales, announced that it raised $10 million in Series A funding, bringing its total raised to $17 million.

The round was led by Matrix Partners, with participation from Nat Friedman and Y Combinator.

The funds will be put toward the startup’s engineering, sales, and marketing teams. Accord plans to grow its workforce from 13 people today to over 30 by the end of the year.

“We started Accord to solve frustrating challenges in B2B sales,” Ross Rich, co-founder, and CEO of Accord said. “Customers don’t want to talk to sellers. B2B buyers have been conditioned by the business-to-consumer, Amazon-esque, experience and expect no difference in terms of the level of transparency, speed, and ease of purchase. Compounded with that fact, there is no system to reinforce a consistent, repeatable sales process, even if you have the ideal sales journey all figured out.”

The startup’s platform offers the ability to collaborate around and share sales milestones, next steps, and resources with all stakeholders. It is available in both free and paid flavors.

Accord focused on enhancing business-to-business (B2B) sales, with a customer base of over 130 sales organizations at brands such as Figma, Affirm, Stripe, Headspace, and BetterUp. 

Company: Accord 2RK Inc. 

Raised: $10

Round: Series A

Funding Month: January 2023

Lead Investors: Matrix Partners

Additional Investors: Nat Friedman and Y Combinator

Company Website:

Software Category:  Collaboration Software 

About the Company: Founded in 2020 by Ross Rich, Ryan Rich, and Wayne Pan, Accord is a SaaS startup that provides a customer collaboration platform built for high-growth sales leaders who need to hit scaling rev targets and build a repeatable process. The company’s mission is to help people build better relationships through radical collaboration. Their goal is to help sales teams move from vendorship to partnership, level up their performance, and drive repeatable revenue in 2023 and beyond.


Your cart